Ethos Ltd IPO: Pricey Valuation

Ethos Limited is tapping the capital markets with its fresh issue of Rs375 crore and an offer for sale of 11.08 lakh shares in a price band of Rs836-878. The issue opens on Wednesday (May 18) and closes on Friday (May20). The anchor book would be finalised on Tuesday. Incidentally, the company had done a pre-IPO of Rs25 crore at an issue price of Rs826 on March 28, 2022.

Ethos is a luxury and premium luxury watch retailer in India. The company is India’s largest retailer of luxury and premium watches and currently has 50 stores through which it sells its products. These stores are in premium malls, luxury malls, high street and it also runs the Delhi Airport duty free store. It has a market share of 20 per cent in the luxury watch market and 13 per cent in the premium and luxury watch markets. Ethos dominates the space in terms of scale, profitability and offerings.

The luxury watch market is highly organised and is cashing in on urbanization and the rapid increase in disposable income. Readers would be surprised to note that there is a MRP from each of the watch manufacturers which retail in India. The difference in this MRP and the price from a duty-free store is less than double digit. This implies that buying watches from luxury stores are not over-exorbitant in any manner. There is also a possibility that one could bargain on the watch price and also get benefits from the loyalty program that Ethos runs for its customers. It is the only brand outlet that has a loyalty program and has over 2.83 lakhs HNI’s as customers.

In terms of expansion of the range and products sold through outlets, Ethos has tied up with an international jewellery brand Messika and an international luggage brand, Rimowa to further grow its business. The benefits of these tie-ups will be visible in the coming quarters as the outlets roll by. The company runs an omni-channel distribution model. The online model is a mix of online, shop and chatting which helps in selection of the products.

Revenues for the company were in a range over the last two years during Covid-19 and were badly affected with malls remaining shut. They remained in the range of Rs 440-450 crores. In the first nine months ended December 2021, revenues were Rs 418 crs. In the luxury business brand, the third quarter is a good quarter with festivals being a part of it. The fourth quarter is also a good quarter with marriages forming a large part of spends. EBITDA margins have hovered around 13-14 per cent with the nine-month period reporting 13.11 per cent against the 14 per cent for the full year FY21. PAT margins have improved significantly in the nine-month period to 3.75 per cent against the FY21 figure of 1.43 per cent.

The promoters of Ethos Limited is listed entity KDDL which is into the manufacture of dials and some other parts used by watch makers. This has enabled them to have long term relationships with watch makers around the world. As Ethos says ‘Timeless investment in the largest luxury retailer’ from their advertisements for the launch of this IPO.

There are no listed peers in this segment for Ethos Limited and therefore a peer comparison is not in place. The company reported an EPS of Rs 8.74 for the nine-month period ending December 2021. The PE band at the above 9-month non-annualised EPS would be 95.65-100.45. Valuations are not cheap and investment is meant only for the classy investor.

(The author is the founder of Kejriwal Research and Investment Services, an advisory firm)

Paradeep Ltd IPO: Right pick for medium-term investment

Paradeep Phosphates Limited is tapping the markets with its fresh issue of Rs 1,004 crores and an offer for sale of 12,00,35,800 shares in a price band of Rs 39-42. The issue opens on Tuesday (May 17) and closes on Thursday (May 19). The issue size is about Rs1,508 crore. The government of India would be exiting its stake entirely in Paradeep Phosphates post this issue. The company has completed its allocation to anchor investors on Friday which consists of 68 per cent to domestic mutual funds (MFs) and the balance to FII’s. The main object of the issue is to raise funds to acquire on a slump sale the Goa facility.

The company is a manufacturer and trader of complex fertilisers which are non-urea in nature. Its main products include DAP and NPK. As part of its backward integration, it makes its own phosphoric acid and is adding capacity of the same so that it becomes an even more effective cost producer. The company is located at Paradeep in Orissa and has its own jetty and pipelines for shifting materials whether they are in slurry form or gaseous in nature to the plant located about 3-4 kilometers away. This enables the company to shift large quantities of material quickly and cost effectively and at virtually no cost other than running of pumps connected with the pipelines.

Currently the company would have an effective capacity of 3 million tons of DAP/NPK capacity after the revamping of lines in Paradeep and Goa takeover are completed by September 2022. By October 2022, the phosphoric capacity available inhouse would have been ramped up after retrofit to 5 lakh tons per annum. This would help in reducing the cost of manufacture significantly.

The Goa acquisition would be in a slump sale form and an amount of over Rs 1,000 crores has already been paid. The balance of about Rs 500 crores is part of the objects of this issue and would happen by the end of May. Zuari Agro is a strong brand in the western and Southern part of the country while Paradeep has been strong in Northern and Central parts. With these two plants under one umbrella, they would have a pan-India presence and be able to maximise returns with higher realisation products as well.

Paradeep Phosphates sources key raw materials locally as well as from Qatar, Jordan, Morocco and Saudi Arabia. OCP is not only a key supplier but is also an equal shareholder in the company Paradeep Phosphates. It is this partnership which has taken over the Zuari asset and would be a key raw material supplier as well. The company enjoys benefits of ramping up its capacity as size and scale matters. While raw material prices have moved up significantly over the last couple of years, the margin percentage has not kept pace. However, the net realisation per ton at EBITDA level has been healthy at around Rs 5,463 per ton. This was higher than the Rs 4,433 per ton in the previous year.

Revenues for the combined company which includes present capacities at Paradeep and the acquired facilities in Goa which would be available for half the year FY23 will make this company a sizeable and effective player.

The company reported an EPS of Rs 6.30 for the nine months ended December 2022. At this EPS, the PE multiple of the share is more than attractive with the PE band based on nine months non-annualised being Rs 6.20-6.67. This is very attractive when compared to peer group like Coromandel, Chambal and Deepak fertilisers who trade between 11.57-18.72 times. This issue is more than attractively priced.

Investors looking for gains in the medium term should subscribe to this issue as it is attractively priced and is also in a sector which has no alternatives. There could also be reasonable pop available on listing but that should not be the reason for subscription.

Markets to rally in the short term

Markets were under severe pressure and lost sharply during the last week. They lost on all the five days of the week gone by. At the end of it all, BSESENSEX was down 2,041.96 points or 3.72% to close at 52,793.62 points. NIFTY was down 629.10 points or 3.83% to close at 15,782.15 points. The broader markets saw BSE100, BSE200 and BSE500 lose 4.44% 4.62% and 4.81%. BSEMIDCAP lost 5.68% while BSESMALLCAP lost 6.56%. Very clearly there was pain across the board and stocks of all kinds were under pressure. The lows made in the market a fortnight after the Russia-Ukraine war began on 24th February, were made on 7-8th March. These lows were almost tested during trading over the last couple of days. Though they have held ground this time around, there is no guarantee that they would hold ground on the next such retest.
The Indian Rupee was under pressure against the US Dollar and lost 53 paisa or 0.69% to close at Rs 77.45. Dow Jones lost on four of the five trading sessions and managed to recover some ground during trading on Friday. Incidentally, Dow made a new 52-week low during the course of trading on Thursday at 31,228 points. Dow Jones lost 702.71 points or 2.14% to close at 32,196.66 points. It now trades with losses of 11.40% on a year-to date-basis.
The week gone by saw the issues from LIC, Delhivery, Venus Pipes and Prudent Corporate Advisory tap the markets and close. Life Insurance Corporation of India Limited was oversubscribed 2.95 times and received 73.37 lac applications which is a record by itself. The shares of LIC would list on Tuesday the 17th of May.
The issue from Delhivery Limited was subscribed 1.71 times with QIB portion subscribed 2.80 times, HNI portion undersubscribed at 0.32 times, Retail portion undersubscribed at 0.60 times and even employee portion received subscription of just 0.29 times. The issue which included a fresh issue of Rs 4,000 crs and an offer for sale of Rs 1,235 crs garnered subscription of Rs 7,300 crs or 1.39% of the issue size including anchor portion. What was revealing is the fact that except for the QIB portion, all other buckets of HNI’s, Retail and Employee were undersubscribed. It clearly explains the apathy shown by non-institutional investors to anything labelled as related to technology.
The nest issue was from Prudent Corporate Advisory Services Limited which was subscribed 1.22 times. Here the QIB portion was subscribed 1.26 times, HNI portion 0.99 times, Retail portion subscribed 1.29 times and Employee portion subscribed 1.23 times. The issue was an OFS for Rs 538 crs.
The next issue was from Venus Pipes and Tubes limited. This issue was subscribed 16.30 times overall with QIB portion subscribed 12.02 times, HNI portion 15.69 times and Retail portion was subscribed 19 times. In an issue where the retail portion was about Rs 50 crs, there were 6.28 lac forms while the retail portion of Delhivery which was for Rs 520 crs received a mere 1.73 lac forms. Very clearly Retail knows what to do.
The week ahead sees the IPO from Paradeep Phosphates Limited tap the markets with its fresh issue of Rs 1,004 crs and an offer for sale of 12 cr shares in a price band of Rs 39-42. The issue opens on Tuesday the 17th of May and closes on Thursday the 19th of May. The issue size is about Rs 1,508 crs. The government of India would be exiting its stake entirely in Paradeep Phosphates post this issue. The company has completed its allocation to anchor investors on Friday which consists of 68% to domestic mutual funds and the balance to FII’s. The company is a manufacturer and trader of complex fertilisers which are non-urea in nature. Its main products include DAP and NPK. As part of its backward integration, it makes its own phosphoric acid and is adding capacity of the same so that it becomes an even more effective cost producer. The company reported an EPS of Rs 6.30 for the nine months ended December 2022. At this EPS, the PE multiple of the share is more than attractive with the PE band based on nine months non annualised being 6.20-6.67. This is very attractive when compared to peer group like Coromandel, Chambal and Deepak Fertilisers who trade between 11.57-18.72 times. The main object of the issue is to acquire on a slump basis the plant of Zuari Agro in Goa. This issue is more than attractively priced.
The second issue is from Ethos Limited which is a luxury and premium watch retailer in India. The issue consists of a fresh issue of Rs 375 crs and an offer for sale of 11.08 lac shares in a price band of Rs 836-878. The issue opens on Wednesday the 18th of May and would close on Friday the 20th of May. It is India’s largest retailer and currently has 50 stores through which it sells its products. It has now also tied up with a jewellery brand Messika and an international luggage brand, Rimowa to further grow its business. The company runs an omni-channel distribution model and has a loyalty program as well. The company reported an EPS of Rs 8.74 for the nine-month period ending December 2021. The PE band at the above 9-month non-annualised EPS would be 95.65-100.45. Valuations are not cheap and investment is meant for the classy investor.
Coming to the week ahead, expect markets to rebound sharply in the coming week. There has been a sell-off and positions in small and midcap stocks have been ruthlessly hammered. Notwithstanding that FII’s continue to remain sellers, expect some sanity in the short term at the bare minimum. Markets should attempt to recover to a bare minimum of 16,350-16,550 before deciding the next course of action. This part of the rally could be volatile and vicious like the fall that was witnessed. Remember that the correction is not over but could happen again after the rally. Trade cautiously and keep light positions at end of day.

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